Content is still king in 2020, but what should you be concentrating on when working on your business? Here are a few trends that will get you results in 2020.

Mix it up!

Mixing up your content is a great strategy for 2020. Focusing too much of your blog on one subject is going to back you into a corner. Talk about different subjects that work in conjunction with your industry. Also try offering content in different forms as well. Maybe write a blog, but mix in an infographic, podcast, or video. Keeping your content fresh is difficult to do as a business, but there are various resources you can find through networking and chamber events.

Let’s get Video

If you haven’t noticed yet, video is a great asset to have in your arsenal. Linking a video to your website and social media is the future. I read somewhere that in the next two years, 80% of all consumer traffic will be video! If you don’t have a budget to hire a pro to shoot some videos, you can still shoot amateur, explainer or how-to videos on your own. This is something I have to do a better job of myself. Try to keep YouTube videos to 2 minutes and social media videos under a minute. For more information or questions about videos, send us a message and we would be happy to assist.

Stay Consistent!

This is the most important and the most neglected advice I can offer. Businesses tend to lose their identity because when you are on a budget, you tend to use a bunch of different vendors. You use an online service for your print, a graphic designer from your networking group and someone from the chamber for your website. There is nothing wrong with this, except it usually results in marketing material that doesn’t use the same colors, fonts or layouts. It’s important to establish a style guide. Or at the very least, have your vendors talk with one another in order to keep your brand consistent.

Having a solid marketing mix that is flexible, depending on your target audience, will create new opportunities for you and your small business. Remember to mix up your content and how you distribute it. Be sure to incorporate videos to drive traffic and create familiarity and most of all, stay consistent. Want to know whats trending in social media for 2020? Check out this article: Social Media 2020

INKcorporated Designs is a Creative Solution Agency based in Bucks County, right outside of Philadelphia, PA. We specialize in professional graphic design services and also offer other creative solutions. For more information visit: INKcorporatedDesigns.com.